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Burt’s Bees’ Indursky to Kick Off Green Beauty Conference

Company chief marketing officer is the keynote on Oct. 14

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By: Jamie Matusow

Editor-in-Chief

Mike Indursky, chief marketing officer of Burt’s Bees, will kick off the Green Beauty conference on Oct. 14 at 9 a.m. at the Sheraton Delfina in Santa Monica, CA.

Mr. Indursky’s keynote address will touch on the aspects of green marketing and social responsibility.As a leader in one of the largest natural personal care companies in America, he was on the council for the Natural Produce Association’s Green Seal and has helped launch some of the brand’s most successful innovations.He leads all marketing activities including advertising, promotion, media, interactive and public relations and also oversees R&D and creative services. Mr. Indursky also designs and directs the strategic development of the Burt’s Bees brand, including expansion of the company’s earth-friendly natural products portfolio to maximize growth.

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